What does one need to prove that a business is built on infringement? A judge who ordered Google to hand over detailed viewing data to Viacom states:
They need the data to compare the attractiveness of allegedly infringing videos with that of non-infringing videos. A markedly higher proportion of infringing-video watching may bear on plaintiffs’ vicarious liability claim, and defendants’ substantial non-infringing use defense.
Aside from the occasional difficulties of how one might define a video as “infringing,” it seems odd that Viacom needs to know who has watched what video and when. YouTube has (as far as I can remember) always been open about what their “Most Viewed” videos are–including the laughing babies, “official” content, and Naruto fansubs. The mix of different types of content is pretty striking.
Considering that Viacom also asked to see Google’s search algorithm, it seems like they’re just trying to hit Google where it hurts in any way possible. It’s troubling that this request may make a large number of their users feel violated. If a site like this were considered more of a library than a business, perhaps there would be a more historically grounded argument for keeping the data private. I’ve heard Google doesn’t make much money off of YouTube, so there’s some chance the analogy could work.
This one almost slipped past the long weekend radar 🙂