I went to watch British TV Ads at the Madison Film Festival today. One of my favorites was a Freixenet documentary featuring Martin Scorsese:
Your ears do not deceive you–the audio has been disabled because music from the Hitchcock film North By Northwest plays during the film. One could argue that this music is part of what makes the ad a success, but very little of the music is recognizable (I’m a fan, and it took me a few minutes to recognize which film it was from). I’ve since found a legal version of the ad online, but I’m still asking myself whether 6 minutes of music from a 90 minute film should be automatically flagged as in violation of copyright. Since it contains the entire ad, it’s certainly not fair use, yet it causes me to wonder what legitimate clips have their entire audio tracks disabled–even for a few minutes of music.
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