One of my favorite blogs that doesn’t often make it to posts here is OSNews. Their editor, Eugenia, takes on an issue that I’ve been giving a lot of thought to lately–Internet TV (The Next Big Tech Battleground: the TV).
She starts out by stating, “I’m a couch potato.” Aren’t we all?
Eugenia’s experience with her PS3 with Netflix and Hulu Plus leads her to believe that the best way forward is to bake this kind of functionality into televisions.
I get all these movies, shows, documentaries that make me want to ditch my Comcast box (which costs me a whopping $90 per month for the HD channels and DVR — and that’s without the movie channels or HBO). The only thing that’s missing from the new experience is Live TV (e.g. sports). But if a “smart” platform reaches our TVs, that lets you run applications, and have access to Netflix/Hulu/etc. content via their native applications for that platform, then Live TV will be inevitable.
I’m not sure whether I agree or disagree with that specific point, but I think her target of “the couch potato” is very illustrative.
Most online media platforms (Google, Boxee, and to a lesser degree Hulu and Netflix) are structured more towards searching for online videos as opposed to just delivering them. To a couch potato, that sounds like work.
Digital Video Recorders are similar technology that has taken off smashingly well. It is easy to use a DVR. They fit the way television programming is structured — it’s simple to record an episode or series, and every series is packaged together in easily navigable folders. Internet TV doesn’t even come close.
Eugenia ends on a very insightful note:
The only real obstacle in the kind of future I present in this article are Comcast, AT&T, and Verizon. These companies make big business over their cable TV solutions, and it’s unfortunate that they’re also internet providers. Do you really think that Comcast will let you stream this highly competitive content over their network? I didn’t think so. It’d be like committing business suicide. …
So it all comes down to net neutrality. If this much-discussed law passes, at last, eventually our TVs will get revolutionized. Maybe it will take a few more years for all the TV manufacturers to settle down to the same platform, but it will happen.
I agree!