New York Times: Online, We Pay With Our Time Spent Searching
http://nyti.ms/bhjzFr
Here’s an insightful article from the Times about the value of our time online. It resonated with me on two levels. First, since I’m toying with the idea of cutting cable, the cost/benefit calculation of spending time finding television instead of having it delivered to me (by broadcast or DVR) is fresh on my mind. I think that whatever company can Tivo-ize net video will score a major win.
Second, while the article didn’t address the monetary value of our time online (in terms of ad views), recognizing the personal time commitment is a worthwhile reflection.
“Even if you don’t pay for TV shows, they aren’t exactly gratis: you can spend 5 to 10 minutes searching, on sites like Hulu.com or Clicker.com.”
(mobile post)